Privacy Policy
Last Updated: January 2026
Charm Arch Ltd ("we," "us," "our," or "Company") operates charmarch.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you contact us, subscribe to our newsletter, or complete forms, we may collect your name, email address, and other contact details you voluntarily provide.
- Technical Information: We automatically collect your IP address, browser type, device information, and pages visited.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your activity and preferences.
- Usage Data: We collect information about how you interact with our content, including click-through rates, time spent on pages, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Website and services
- To analyze website traffic and user behaviour through analytics tools
- To track affiliate referrals and commission calculations
- To send newsletters, promotional content, and marketing communications (with your consent)
- To comply with legal obligations and enforce our terms
- To prevent fraud and improve security
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Help us understand how visitors use our Website through tools like Google Analytics.
- Marketing Cookies: Track referrals and affiliate activity for commission purposes.
- Third-Party Cookies: Set by our partners, including casino and betting site operators.
You can control cookie preferences through your browser settings or by using our cookie consent tool. Disabling certain cookies may affect Website functionality.
Third-Party Links
Our Website contains links to casino, betting sites, and other affiliate partners. We are not responsible for the privacy practices of these third-party websites. We strongly encourage you to review their privacy policies before providing any personal information. Your use of third-party sites is governed by their terms and conditions, not ours.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your data (right to be forgotten)
- Object to processing of your information
- Request restriction of processing
- Data portability (receive your data in a structured format)
- Withdraw consent at any time
To exercise these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Affiliate tracking data is typically retained for up to 36 months to process commissions and resolve disputes. You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: [email protected]
Website: charmarch.co.uk
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Responsible Gambling: Please gamble responsibly. For support, visit GambleAware.co.uk or Gamblers Anonymous.