Privacy Policy
Last Updated: 2026
Charm Arch Ltd ("we," "us," "our," or "Company") operates charmarch.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other details you voluntarily provide through contact forms or registrations.
- Technical Data: IP address, browser type, device type, operating system, and referring URL.
- Cookies: Small files stored on your device to enhance your browsing experience and track affiliate activity.
- Usage Data: Pages visited, time spent on site, clicks, searches, and other interaction metrics.
How We Use Information
We use collected information for the following purposes:
- To track affiliate referrals and calculate commissions from partner casinos and betting operators.
- To conduct website analytics and understand user behaviour.
- To improve site functionality, content, and user experience.
- To respond to inquiries and provide customer support.
- To comply with legal obligations and prevent fraud.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for basic site functionality.
- Analytics Cookies: Track user behaviour and site performance.
- Affiliate Tracking Cookies: Monitor referrals to partner operators for commission purposes.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You can manage cookie preferences through your browser settings or our cookie consent banner. Disabling certain cookies may affect site functionality.
Third-Party Links
charmarch.co.uk contains links to external websites, including casinos and betting operators. We are not responsible for their privacy practices, policies, or content. We recommend reviewing their privacy policies before providing personal information. Third-party operators may collect data independently in accordance with their own terms.
Your Rights
Under UK GDPR and UK Data Protection Act 2018, you have the following rights:
- Right of access to your personal data.
- Right to rectification of inaccurate data.
- Right to erasure ("right to be forgotten") in certain circumstances.
- Right to restrict processing.
- Right to data portability.
- Right to object to processing.
- Rights related to automated decision-making and profiling.
To exercise any of these rights, contact us using the details in the Contact Us section below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy. Analytics and affiliate tracking data is typically retained for up to 24 months. You may request deletion of your data at any time, subject to legal obligations to retain records.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or report a privacy concern, please contact us at:
Email: [email protected]
We will respond to data subject requests within 30 days of receipt, in accordance with UK GDPR requirements.